Build a revenue engine that actually scales
Revenue Leader | Consultant | Advisor
⟡ 100 + quarters “carrying the number”
⟡ PE and VC backed experience
⟡ 30 years operating experience in sales
“I help ambitious B2B software companies unlock predictable growth using proven frameworks and playbooks, supported by hands on coaching“
About Me
I’m Penny Orme.
For more than 30 years I’ve led global Sales and Customer Success organisations across four continents.
I have held Chief Revenue Officer, Chief Commercial Officer, and Chief Customer Officer roles in high-growth software companies.
I now help ambitious B2B software founders and executive teams grow ARR and NRR faster using proven playbooks tailored to their stage of growth.
My approach is calm, structured and practical. Every engagement begins with a clear diagnostic so we identify the real root causes, the right priorities and the sequence that will have the biggest impact. From there, I work as an extension of the leadership team, focused on outcomes and fully aligned with the goals of the business. I understand the pressure founders and revenue leaders are under to deliver results quickly.
This is where leveraging my three decades of operating experience and the battle scars that only come from doing the job makes a real difference. My clients get the impact of having a senior revenue leader at a fraction of the cost, with the benefit of someone who operates as an extension of their team and treats every company I work with as if it were my own.
Too often, advice is reduced to shiny frameworks that collapse under real pressure. My approach is different: I blend proven playbooks with 30 years of operational experience to deliver practical outcomes that work in the real world and deliver tangible results.
About Me
I’m Penny Orme. For more than 30 years I’ve led global Sales and Customer Success organisations across four continents.
I have held Chief Revenue Officer, Chief Commercial Officer, and Chief Customer Officer roles in high-growth software companies. I now help ambitious B2B software founders and executive teams grow ARR and NRR faster using proven playbooks tailored to their stage of growth.
My approach is calm, structured and practical. Every engagement begins with a clear diagnostic so we identify the real root causes, the right priorities and the sequence that will have the biggest impact. From there, I work as an extension of the leadership team, focused on outcomes and fully aligned with the goals of the business. I understand the pressure founders and revenue leaders are under to deliver results quickly.
This is where leveraging my three decades of operating experience and the battle scars that only come from doing the job makes a real difference. My clients get the impact of having a senior revenue leader at a fraction of the cost, with the benefit of someone who operates as an extension of their team and treats every company I work with as if it were my own.
“Penny brings a calm, clear approach and the trusted advisor perspective that only comes from having been there before.
She tightened our deal reviews, built a sales process the team actually uses and improved forecasting accuracy. I’d absolutely recommend her to any CEO or CRO who needs control back in their revenue and wants meaningful growth”
Mark Williams, CRO, Red Flag Alert
“Penny brings a calm, clear approach and the trusted advisor perspective… She tightened our deal reviews, built a sales process the team actually uses and improved forecasting accuracy.”
Mark Williams, CRO, Red Flag Alert
What I Do
I help B2B software companies unblock stalled or inefficient revenue growth by diagnosing what’s really going on.
I then look at how to fix it with a combination of project work, practical coaching and hands on leadership support. All with clear measurable outcomes that will move the needle on revenue.
My work focuses on three areas:
What I Do
I help B2B software companies unblock stalled or inefficient revenue growth by diagnosing what’s really going on.
I then look at how to fix it with a combination of project work, practical coaching and hands on leadership support. All with clear measurable outcomes that will move the needle on revenue.
My work focuses on three areas:
Clarity: Aligning the leadership team on a GTM plan that the whole revenue organisation execute on
High Performance: Strengthening the Sales, Customer Success and Revenue Operations capabilities through proven frameworks and coaching
Predictability: Building operational excellence that means you can scale with confidence
The Problems I Solve
Every engagement I have with a company is unique and bespoke to the stage of growth, but each one has a common goal which is to bring clarity, focus & predictability to their revenue engine.
Here are some of the common challenges I see when advising CEOs and CROs:
The Problems I Solve
The average tenure of a CRO in SaaS is 12-18 months. More often than not it is not due to the individual, but due to a number of factors that could have been avoided if the right plan, advice and support were given.
Every engagement I have with a company is unique and bespoke to the stage of growth, but each one has a common goal which is to bring clarity, focus & predictability to their revenue engine.
Here are some of the common challenges I see when advising CEOs and CROs:
Weak GTM planning and misalignment
Vague ICP and market segmentation
Lack of data driven insights that can drive your revenue engine
Underperforming sales teams and challenges in attracting top talent
Stagnating pipeline growth and conversion rates
Forecasting that lacks accuracy and consistency
“When you work with me, you’re not getting theory. You’re getting a CRO who has sat in the seat, knows how to operationalise frameworks and acts as an extension of your team” Penny Orme
“When you work with me, you’re not getting theory. You’re getting a CRO who has sat in the seat, knows how to operationalise frameworks and acts as an extension of your team” Penny Orme
Who I Work With
Founders & CEOs
I advise founders and CEOs on Revenue – critical decisions, from operating model, GTM strategy and key leadership hires aligned to their stage of growth.
CROs & Revenue Leaders
I coach & advise revenue leaders through the realities of high growth, with practical, experience led support across the full scope of the role, from data and forecasting, elevating team performance and board reporting.
Private Equity Firms
I support PE portfolios with commercial diligence, GTM assessment, Sales and CS maturity, forecasting predictability and value creation planning.
Women in Sales Leadership
As co-author of The Female Sales Leader, I provide coaching for women stepping into commercial leadership roles. I also mentor three rising female leaders each quarter, free of charge.
“Her ability to balance strategic insight with actionable steps makes every conversation immediately useful…
Penny brings structure, clarity, and focus to complex challenges. She’s able to connect theoretical frameworks with real-world execution.
I’m grateful for her mentorship and would recommend her without hesitation to anyone looking to grow as a sales leader or people manager.
Sanne Vloon
Regional VP Sales, SUSE
“Penny brings structure, clarity, and focus to complex challenges. She’s able to connect theoretical frameworks with real-world execution”
Sanne Vloon
Regional VP Sales, SUSE
Why Work With Me
Proven Impact
Clients see an average of a 20% increase in sales performance and forecasting accuracy improve to 10-15% of their week 2 commit number.
Enterprise & Startup Expertise
30 years of revenue experience in B2B start ups (first £1m) to large software companies (SUSE & Meta). I speak both languages.
Diversity Advocate
Passionate about creating paths for women and underrepresented leaders in tech sales.
Empathetic Mentorship
I combine real-world battle scars with a belief that vulnerability drives excellence.
✔️ Empathetic Mentorship
I combine real-world battle scars with a belief that vulnerability drives excellence.
✔️ Proven Impact
Clients see an average of a 20% increase in sales performance and forecasting accuracy improve to 10-15% of their week 2 commit number.
✔️ Diversity Advocate
Passionate about creating paths for women and underrepresented leaders in tech sales.
✔️ Enterprise & Startup Expertise
30 years of revenue experience in B2B start ups (first £1m) to large software companies (SUSE & Meta). I speak both languages.